In 2003 Mars did make a very close approach to Earth, well if you consider 35,000,000 miles close. The red planet was 34,647,420 miles (55,757,930 km) from Earth in the summer of 2003. (NASA) Mars's orbit gets close to Earth's orbit every two years or so and even closer to Earth every 15 or 17 years. In 2003 the two planets were a lot closer than usual so astronomers used that as an excuse for a bunch of huge star parties and a lot of shameless self promotion. Hey why not!
Like many other things, a little cutting and pasting and anyone with an email account can tell all of their friends about "the dramatic close approach that hasn't happened for 60,000 years and won't be seen again in our lifetimes" between these two planets.
Eventually the year gets cut off and now this email resurfaces every summer. Of course it isn't correct anymore. Want to know more ? (for my students the correct answer is "yes". The rest of you are on your own.)
Here is an article posted by NASA in 2003 describing the original event and another still online in the BBC archive.
Here is a bloggers view of the current incarnation of this message and a Google search of "Mars approach" gets many responses like this yahoo answer.
Sky and Telescopes posted a Javascript utility identifying the moons that Galileo saw 400 years ago. Writing about his observations got him in some trouble but that's another story...



